Tanishq launches 'Adhyantara' collection for Dhanteras with Tripti Dimri in campaign
Jewellery retailer Tanishq has launched its celestial-themed 'Adhyantara' collection on Dhanteras, with actress Tripti Dimri in the campaign.
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Tanishq, India's largest jewellery retail brand, has launched its new jewellery collection 'Adhyantara' on the auspicious occasion of Dhanteras. Actress Tripti Dimri features in the campaign made specially for the collection.
'Adhyantara' draws its inspiration from the wondrous beauty and deep mysteries of the boundless universe. Tanishq believes that every woman is so unique and beautiful that even the vast universe draws inspiration from her inner strength and beauty. With this thought, the company has sought to weave the beauty of the cosmos into jewellery and bring it closer to women.
The campaign shot with Tripti Dimri brings this idea to life through a shimmering, magical visual world. The jewellery and its celestial inspiration blend seamlessly into each other. The way the collection is presented brings out the confidence, distinct identity and modern outlook of the woman for whom 'Adhyantara' has been designed.
Tanishq Chief Marketing Officer Pelki Tshering said, "Dhanteras is an auspicious occasion when we celebrate prosperity, positivity and new beginnings. This festival is also very special and important for Tanishq. Through 'Adhyantara', we want to explore the boundless, magical allure of the universe and its wondrous mysteries, and bring this beauty closer to the woman who is our greatest inspiration."
She said, "For us, every woman is a whole universe in herself, with many facets to her personality, who keeps moving forward and whose eyes hold countless dreams waiting to become reality. Our designers have brought the beauty, mystery and divine glow of celestial forms to life in modern jewellery. The collection is a remarkable blend of the pride of Indian craftsmanship and today's modern outlook. This festive season, 'Adhyantara' is a beautiful invitation to every woman to see something different, embrace this ethereal beauty and celebrate this wonderful joy."
Garima Maheshwari, Head of Design at Tanishq, said, "'Adhyantara' gave us a golden opportunity to explore the universe from an entirely new design perspective. We have drawn inspiration from the mesmerising movement of celestial forms, the magical play of light and the wondrous intricacies of the cosmos."
According to Maheshwari, these unique wonders of the sky have now emerged in the form of captivating shapes and extremely fine craftsmanship. Bringing this vision to reality required remarkable precision and unmatched skill, whether in the striking 3D forms, the layered 'Badroom' art, the patented 3D glass kundan, or the unique technique of hand-cut stones and enamel.
She said, "Every part of it holds a different form of the universe, creating a mesmerising harmony of light, depth and shape. The result is a collection where imagination and innovation meet, and through Tanishq's fine craftsmanship the infinite magic of the universe has been woven into a language that feels both modern and timeless."
