Swagger Boy and Mexico's Freebot release trilingual song 'Naach Na' blending tech tribal and electronic music

Marathi rapper Swagger Boy, who became popular with the song 'Majhya Sonya', and Mexican electronic music artist Freebot have released their new song 'Naach Na'. The song uses three languages: Marathi, Hindi and Spanish. It blends Maharashtra's tech tribal music style with Mexican electronic music. The international collaboration has also set off conversation about the song on social media.

The song has been presented through the record label World of Vibes. Rock Kachchi, a producer-director from Kolhapur, has produced it, while Zahid Sayyed handled direction and cinematography. The video features actress Ekta, actor Rock Kachchi and rapper Swagger Boy.

The idea for the song took shape during Freebot's visit to India. Through World of Vibes, the question of doing something different with the tech tribal style popular in Maharashtra came up. Rock Kachchi was confident that Swagger Boy's style would flourish on this music. Swagger Boy then readied the song in a day or two.

Some big music labels had also shown interest in the song, but they advised changing its beat and presenting it in Hindi. World of Vibes decided to retain its Marathi identity. After sponsors turned them down, Rock Kachchi and his team put in their own money to complete the song's production and the music video.

On this project, Rock Kachchi worked as secondary producer, writer and co-director. Zahid Sayyed had earlier also worked on the video of 'Majhya Sonya', the song by Swagger Boy and Y D.

Rock Kachchi said, "After the song 'Tambdi Chambdi', I made 'Naach Na' with rapper Swagger Boy and Mexican artist Freebot. This is not just a song, but an important step towards giving Maharashtra's regional music a global stage. The influence of Freebot's Mexican electronic music will be felt in this song along with Swagger Boy's music, songwriting and singing."

He further said it is an attempt to connect Maharashtra's music culture with the world of international electronic music. The song carries the message of reaching a global audience while taking pride in the Marathi language and local music. He hopes the song will win the audience's love on digital platforms.

Swagger Boy said, "You supported the song 'Majhya Sonya' very well. Now I have come with a Marathi song in Maharashtrian and Mexican style for you. Thanks to Rock Dada for deciding to make this song. When the Mexican artist came to India, Rock Dada suggested doing a song with him, and Freebot agreed too."

Swagger Boy said 'Naach Na' was shot in Pune. He said, "This song is like a dream for me. The song is trending on social media right now. May the audience keep giving all my songs the same love. Make good reels and do not forget to tag us." He made this appeal to his fans.