Rokde Jewellers to open new Gadchiroli showroom with three-day inauguration from October 15

Rokde Jewellers is opening a new, larger showroom in Gadchiroli city. The showroom is on Chandrapur-Mul Road, and its three-day inauguration will begin at 11 am on October 15, 16 and 17, 2026. The company's directors announced this at a press conference.

According to the directors, Rokde Jewellers is regarded as the largest and most trusted jewellery brand in Central India. The brand has run for five generations and has an unbroken tradition of more than 124 years. The Gadchiroli showroom spreads over more than 3,600 sq ft and has separate parking. The directors say it will be the largest and most modern centre for buying jewellery in Gadchiroli district.

The expansion is being led under the guidance of promoter Bhaiyyaji Rokde, Mrs Vandana Bhaiyyaji Rokde, Managing Director Rajesh Bhaiyyaji Rokde, Director Sarang Bhaiyyaji Rokde, Director Paras Rajesh Rokde, and promoters Mrs Anamika Rajesh Rokde and Mrs Sanskriti Sarang Rokde.

Television actress and Bigg Boss winner Shilpa Shinde will attend as the special guest on October 15. Riteish Deshmukh and Genelia Deshmukh have been named the official brand ambassadors of Rokde Jewellers. Known as "Maharashtra's Bhau and Vahini", the couple is associated with the brand as a symbol of trust, family values and modernity.

Several offers will apply on all three days of the inauguration, October 15, 16 and 17, 2026. Making charges on gold and silver jewellery will carry a flat 50% discount. Making charges on diamond jewellery will be waived entirely, a flat 100% off. Every purchase will also earn an assured gift voucher worth 25% of the making charge, redeemable on the next purchase.

Making charges on 22-carat gold jewellery will start at just 5%, and customers can buy certified, hallmarked jewellery. Under the Rashiratna Kray Suraksha Yojana, there is a 21-day trial period and a money-back guarantee. The diamond range starts at Rs 19,999. For younger customers, the showroom is presenting what it calls Vidarbha's largest collection of light, durable 18-carat plain gold jewellery suited to everyday wear. A modern collection of 18-carat yellow gold has also been kept. For purchases in the coming months, rare diamond masterpieces, exclusive polki creations, a signature bridal collection and limited-edition designer jewellery will be available.

Six new jewellery buying plans have been launched to help customers save easily: Gold Buying Plan, Digital Gold Plan, Monthly Instalment Plan, Gold Exchange and Upgrade Plan, Future Wedding Plan, and Diamond and Silver Special Plan.

Rokde Jewellers currently runs 10 showrooms in Nagpur, Bhandara, Gondia and Chandrapur. The new flagship showroom in Gadchiroli will add to that number. According to the directors, a new showroom will also open in Yavatmal district within the next three months, taking the total to 12. The company also plans to expand to other large cities in Maharashtra, as well as to Madhya Pradesh and Chhattisgarh.

Giving priority to customer safety and transparency, the showroom has installed state-of-the-art carat-meter machines to check the purity of jewellery. It also has separate parking, tight security, recording of the process of melting old gold, and full details on the tax invoice. Rokde Jewellers has appealed to the people of Gadchiroli to attend the three-day celebration in large numbers.