boAt launches 'Upgrade to boAt' Diwali campaign with Ravi Kishan, Shreya Kalra; up to 80% off
Audio and wearables brand boAt has launched a Diwali campaign with three digital films and discounts of up to 80 per cent on its products.
Indian audio and wearables brand boAt has launched a new Diwali campaign, 'Upgrade to boAt'. The campaign features actor Ravi Kishan, creator Shreya Kalra and Sufi Motiwala. The company's main aim is to get customers to upgrade the everyday technology products they use during the festive season.
The idea behind the campaign is that people should upgrade their audio products before those around them nudge them to. Through familiar festive and everyday situations, it shows how much the right technology can add to listening to music, entertainment at home and celebrating special moments.
During Diwali, people put home decor, clothes and electronics first, but everyday audio and other tech gadgets are often overlooked. boAt has taken up this 'festive mismatch' idea in a light-hearted way. The message is that festival preparation is not just about the home and what one wears; upgrading products linked to entertainment and connectivity is just as important.
The campaign has three digital films that make the point through different situations. Ravi Kishan appears in an office scene, where a simple conversation turns into a funny mix-up because of differing opinions, and a boAt product helps set things right. In Shreya Kalra's film, a Diwali party is spoilt by poor sound quality, and boAt speakers are shown fixing it. Sufi Motiwala, meanwhile, spends time with friends and family at home and talks about the importance of excellent sound quality.
A boAt spokesperson said, "The festive season is an important time for customers to re-examine and upgrade the tech products they use every day. Through 'Upgrade to boAt' we wanted to present this idea in an easy and entertaining way. Everyone has their own opinion during the festival, but the right technology can make the experience better. Through Ravi Kishan, Shreya Kalra and Sufi Motiwala, we are presenting it in different situations. The campaign also introduces our large product range, including audio, home entertainment, smartwatches and power banks."
Personal audio products include the Rockerz 650 Pro, Airdopes Prime 800D, Nirvana Zenith Pro and Nirvana Utopia 2 ANC, which come with active noise cancellation and spatial audio features. In home entertainment, the Aavante Prime X, the Aavante Prime 5000DA soundbar and the PartyPal 650 are available, which add to the enjoyment of films and family gatherings.
Smartwatches include the Chrome series (Iris, Ivory, Eon, Horizon), Ultima Vogue 2, Storm Call 4 and Sailor Nav. For charging needs while travelling and shopping, the Apex power bank series (PB400, PB 400Pro, PB445, PB332) has been introduced. Under the campaign, all these boAt products are on offer at discounts of up to 80 per cent on the company's official website, Flipkart and Amazon.
