Audi launches new Q3 in India at Rs 51.99 lakh, ex-showroom

German luxury carmaker Audi on Tuesday launched the all-new Audi Q3 in India. The compact luxury SUV starts at Rs 51,99,000 (ex-showroom). The car is assembled locally at the SAVWIPL plant in Chhatrapati Sambhajinagar.

The SUV comes with quattro all-wheel drive. Its 2.0-litre TFSI petrol engine produces 150 kW of power and 320 Nm of torque. The car can go from 0 to 100 km/h in 7.1 seconds. It has progressive steering and five driving modes: Balanced, Dynamic, Comfort, Efficiency and Offroad+. Hill hold assist and downhill assist are also provided for safety on climbs and descents.

On the outside, it has Digital Matrix LED headlights with 25,600 micro-LEDs, each measuring 40 micrometres. Four daytime running light signatures can be selected, and dynamic light sequencing comes with three light projections. The rear has illuminated Audi rings. The car also has 45.72 cm (R18) black alloy wheels, a panoramic sunroof and heated, folding mirrors. Colours on offer are Sage Green, Mythos Black, Glacier White, Navarra Blue and Tambora Grey. The interior comes in two themes, Tamarind Brown and Parchment Beige.

The cabin has a digital stage panoramic display, which includes a 30.22 cm Audi virtual cockpit and a 32.51 cm central MMI touch display. A head-up display shows essential driving information in the driver's direct line of sight. There is also a new integrated switch module. The gear is selected with the right-hand lever, while the left-hand lever operates lighting, wipers and cleaning functions. For sound, there is a Sonos premium system with 12 high-performance speakers and a 420-watt amplifier. Wireless charging, USB ports and an ambient lighting package plus with 30 colours are also provided.

Safety features include nine airbags, adaptive cruise control, front emergency brake assist, driver attention and fatigue monitor, seat belt pretensioners and anti-theft wheel bolts. Ownership options include a comprehensive service value package of 2 or 5 years, with a 2+3 year extended warranty. Roadside assistance packages run up to 15 years, and service plan and extended warranty packages up to 10 years. Various financiers are also offering long-tenure loans of up to 10 years, balloon offers with low EMIs and assured buyback offers.

Victoria Kaufmann-Rieger, Senior Director, Sales Overseas, at Audi AG, said, "Today is a very important day for Audi India." She said the presence in India of Martin Sander, Audi AG board member for sales and marketing, made the occasion more special. According to her, his presence shows India's growing importance as an emerging market. She also said India's luxury market is constantly changing and the company will continue to offer products, technology and experiences in line with customers' aspirations.

Piyush Arora, MD and CEO of SAVWIPL, said that like the previous model, the new Q3 is being built at their plant in Chhatrapati Sambhajinagar. According to him, this shows that India is not just a growing market for the company but also a major hub for manufacturing and engineering.

Balbir Singh Dhillon, Brand Director, Audi India, said the Q3 has long been an important entry point to the Audi brand in India, and the company is pleased to present its most modern edition so far. He said he is fully confident that its distinct personality, advanced technology and easy handling will appeal to customers looking for a modern compact luxury SUV.