Opella launches #1SmartSolution campaign for Dulcoflex Liquid with Pankaj Tripathi

Mumbai, November 2026: Opella's New Dulcoflex Liquid has launched a campaign called #1SmartSolution, with actor Pankaj Tripathi in the lead role. Tripathi is also the brand ambassador for New Dulcoflex.

The company says constipation does not simply mean an unclear stomach. For many people it comes with other troubles that upset the daily routine. These problems are familiar, but are rarely discussed. The campaign focuses on them.

The campaign has been created by McCann India, part of Omnicom Advertising India, together with Opella's team. It uses light humour and familiar office situations so that people talk openly about constipation, and to stress a simple remedy. The campaign names three problems linked to constipation: bloating, straining during bowel movements and hard stools. New Dulcoflex Liquid is presented as "one smart solution" for all three.

At the centre of the campaign is a new ad film featuring Pankaj Tripathi. In his warm and easy, humorous style, he presents the new Dulcoflex Liquid. This brings out the brand's #1SmartSolution idea.

On the product, the company says Dulcoflex Liquid has a twin-power formula. A fennel flavour has also been added. The 150 ml pack is priced at Rs 150. The company says this price strengthens Opella's commitment to bringing self-care solutions to as many consumers in the country as possible.

Nupur Gurbaxani, head of brand and innovation at Opella (India), said, "In India, 276 million people suffer from constipation every day. Yet one-third of them never seek medical help, and nearly half rely on ineffective home remedies. For years, popular culture and advertising have made constipation a subject of jokes, which has led to the real suffering of those struggling with the problem being ignored. As the leading brand in this category, we believe our role is not limited to offering effective solutions."

Gurbaxani added that it is also their responsibility to get constipation discussed more openly. According to her, the new Dulcoflex Liquid campaign uses empathy and familiar situations to convey an understanding of consumers' real discomfort, without reducing the seriousness of the problem.

Himanshu Bakshi, managing director of Sanofi Consumer Healthcare India Limited, said, "At Opella, we believe self-care should be completely simple and easy. That is why we are happy to launch Dulcoflex Liquid. It is an easy and effective solution that helps consumers manage this everyday health need."

Saksham Kohli, executive vice president at McCann India, said, "The creative challenge was to make the conversation on constipation light-hearted and relatable to everyone, without diminishing the importance of the problem. We built the story around the interactions between Pankaj Tripathi as a friendly boss and his junior colleagues. Pankaj brings warmth to the story, while the situations bring light humour. At its core is a very simple idea: when constipation brings more than one problem, Dulcoflex Liquid offers one smart solution."