ITC Mangaldeep launches digital drive for a tactile Braille path for blind devotees at Ayodhya temple

ITC Mangaldeep has launched a new digital initiative called "Har Bhakt Shri Ram Tak". Carrying forward its long association with the Ayodhya Ram Mandir, it aims to bring technology and everyone's faith together, so that devotees who cannot see can worship with ease.

The idea for the initiative comes from Mangaldeep's Sixth Sense programme, which helps people who cannot see to experience the world without their eyes. The same idea has now been extended to devotion.

The digital initiative is inspired by Ram Setu and uses contour detection technology. Devotees across the country have been asked to write "Ram" in their own language.

Every participation is a small contribution. It will be used to build a tactile path with Braille at the Ayodhya Ram Mandir. Once the path is complete, devotees who cannot see will be able to have darshan easily and without anyone's help.

The digital initiative will also be visible on the ground in Ayodhya. Each time someone takes part on the digital platform, the contribution will go towards the first section of the tactile Braille path. The path is being built so that devotees who cannot see can walk through the temple easily and on their own. In addition, each participation will light one lamp at Saryu Ghat. In this way, everyone's faith will together make a large celebration of devotion.

Through both the digital and the physical routes, Mangaldeep wants devotees who cannot see to have darshan at the Ayodhya Ram Mandir with dignity, independence and confidence. The company also wants Deepotsav to be a festival for everyone.

Speaking about the initiative, Rohit Dogra, Divisional CEO of ITC's Matches and Agarbatti Division, said: "Faith connects people with one another. It gives a sense of belonging that does not depend on how we experience the world. At Mangaldeep, we believe it is our responsibility to keep looking for better ways to strengthen this bond.

"Our Sixth Sense initiative began from the thought that people who cannot see should be able to share every experience with everyone else. From this same belief came the idea for the 'Har Bhakt Shri Ram Tak' initiative. Through it, we want to say something simple but important: the experience of devotion should be for everyone. Through this digital initiative, we want to bring the whole country together and build a bridge of faith that makes devotion easy for devotees who cannot see. Every contribution will light a lamp at Saryu Ghat, which shows everyone's devotion."

The initiative carries forward Mangaldeep's long association with Ayodhya's Deepotsav. First, the Khushboo Path made the experience of devotion better. Then the digital Deepotsav connected the whole country, and more than 1.3 lakh digital lamps were turned into real lamps. Now, with Har Bhakt Shri Ram Tak, Mangaldeep wants to take the journey forward with technology and everyone's support. The aim is to create an experience of devotion that everyone can join and to bring together devotees across the country, so that devotion becomes easy for every devotee.