Check purity, bill and hallmark before buying jewellery on Dhanteras, buyers advised

In India, the auspicious timings of Dussehra and Diwali are considered highly favourable for buying gold, silver and diamond jewellery. On Dhanteras (Dhanatrayodashi), jewellery shops see large crowds. People visit different shops for the pieces they like. Attractive designs and tempting offers often seal the purchase, but the deal can sometimes turn out to be costly.

To keep a purchase safe and get full value for money, buyers need correct information on the purity, certification and price of jewellery. Here is what to keep in mind when buying.

First, diamond jewellery. The hallmark on gold does not certify the authenticity or quality of the diamonds set in it. Buyers of a diamond ring, necklace or earrings should therefore ask for a diamond grading report. The report states the diamond's cut, colour, clarity and weight. Bodies such as GIA and IGI issue diamond grading reports. Customers should match the details in the report with the diamond they are buying. If possible, they should also confirm the certificate's details with the issuing body.

For gold jewellery, it is not enough to look at the shine or the design. Customers should also check whether the piece carries the hallmark of the Bureau of Indian Standards (BIS), a purity mark and a six-digit HUID code. For example, 22-carat gold carries the purity mark 916 and 18-carat gold carries 750. Buyers can also check the hallmark details through the Verify HUID feature of the BIS Care app. This helps identify the piece and match it with the recorded details.

Check the bill and making charges as well. Comparing only the per-gram rate of gold is not enough. The price of a piece includes the weight of the gold, the cost of any stones set in it, the making charge and tax on it. Buyers should ask the jeweller for a full breakdown of the price and compare offers from different jewellers.

Take a valid bill when the purchase is complete. It should clearly state the weight, purity, price and other necessary details of the piece. Keep the certificates for diamonds or other gemstones and related papers safe.

Because of the auspicious Dhanteras timings and limited-period offers, customers often decide in haste. But when buying expensive jewellery, quality and certificates deserve equal weight. Buy only after getting full information on the purity of the gold, the quality of the diamonds and the price. This can reduce the risk of buying the wrong item or of disputes during the festival season.

Traditional polki and kundan jewellery is also in demand during Dhanteras. Such pieces may contain uncut diamonds, coloured gemstones and fine craftsmanship. Before buying them, ask the jeweller which gemstones are set, what their quality is and whether they have undergone any treatment. It is better if all this information is given in writing. This helps customers understand the real make and value of the piece.