Bombay Dyeing launches Ganeshotsav home decor collections
Bombay Dyeing has launched two festive home decor collections, Celebrating India and Saugat, ahead of Ganeshotsav
Ganeshotsav is celebrated across the country with great enthusiasm, with Bappa welcomed both in homes and by public mandals. After the idol's arrival, rituals are performed and sweet offerings are prepared. During this period, many households also make changes at home and redecorate to give their space a fresh look.
In line with this, Bombay Dyeing has launched two special collections for Ganeshotsav, Celebrating India and Saugat. The company says these designs will give homes a beautiful and attractive look. It said that along with painting walls, changing other elements in the home is considered just as important during the festive season, and that even small changes at home help boost positive energy. Bombay Dyeing has appealed to devotees of Lord Ganesha to buy the two collections.
The Celebrating India collection is inspired by India's rich art, culture and craftsmanship. It presents traditional Indian designs reimagined for modern homes. All the designs are made from 100 percent cotton. The new collection uses 300 TC fabric and digital prints, offering comfort along with an attractive, modern look for the bedroom. It is priced at around Rs 6,499.
The Saugat collection, on the other hand, uses festive colours such as red, maroon, gold and pastel shades. It combines traditional motifs with modern designs, making bedrooms more attractive during festive days. The collection is also available in gift boxes, making it a suitable option for gifting during Ganeshotsav and other festivals, as well as for housewarmings. It is priced at around Rs 5,499.
Bombay Dyeing traces its history back to 1879 and is regarded as one of the most trusted and popular names in home decor in India. It is a flagship brand of the Wadia Group and is known for quality, innovation and timeless design. Bombay Dyeing also has a wide range of home and textile products, including bedsheets, towels, blankets, quilts, pillows, clothing fabric and school uniform fabric. Its quality fabrics and modern designs have made it a preferred choice for millions of families across the country.
Along with its presence in modern retail stores, Bombay Dyeing is also expanding through its authorised stores and distribution partners. The brand says it is drawing on a long tradition of craftsmanship, combined with forward-looking thinking, to redefine comfort and beauty for modern Indian homes.
