TVF's Family Kirana Store returns for third season on YouTube, 10 months after debut

The doors of Gajju Bhaiya's grocery store have opened to viewers once again. The Viral Fever (TVF) released the third season of "Family Kirana Store" on YouTube on November 13. Three seasons of the show have reached audiences in just 10 months, and it now figures among the fastest-growing show franchises to bring out several seasons in such a short time.

The first two seasons of the sitcom have drawn more than 4.2 crore views on YouTube so far. The figure reflects the show's growing popularity, the strong response from viewers and the success of its entertaining style, made for digital platforms.

The show's brand partnerships have also widened in the third season. Brands such as Maruti Suzuki Super Carry, L&T Finance, Alpenliebe and Center Fruit were associated with earlier seasons. Campa and Fortune have now joined the partnership for the new season. This shows that brands can connect with viewers on YouTube by becoming a natural part of the story in entertaining content.

YouTube also holds an important place in TVF's content strategy. Over the past few years, TVF has built many popular shows and entertainment franchises on the platform. Several of them later reached major premium OTT platforms, such as "Aspirants", "Sapne vs Everyone", "Kota Factory", "Permanent Roommates" and "TVF Tripling". An IMDb report has also confirmed this journey, describing TVF as the production company with the most shows that moved from YouTube to OTT platforms.

The third season of "Family Kirana Store", produced by TVF and presented by Vijay Koshy, is directed by Saksham Arora and Hemant Mishra. Shrikant Verma plays Gajju Bhaiya. Garima Vikrant Singh, Vaishali Sinha and Hemant Mishra play key roles alongside him. The series is built on the daily bustle of a neighbourhood grocery store run by a family. It draws its humour from family relationships, familiar domestic matters and small and big everyday episodes.

Commenting on the announcement, TVF President Vijay Koshy said, "The journey of 'Family Kirana Store' has been extremely exciting for us. Bringing three seasons to viewers in just 10 months is a big achievement for us, and it shows how good the response to the show from viewers has been. YouTube has always been an important part of TVF's content ecosystem. The platform has given us the chance to make new shows, build a deeper bond with viewers and bring content that can spread beyond YouTube.

"Many of our YouTube shows have gone on to become popular on OTT platforms too, and this journey shows the strength of the ecosystem we have built. Our brand partners have been an integral part of this journey. We are happy to have partnered with Campa and Fortune for the third season, and we are excited to take the franchise's journey further."

With the premiere of the third season on November 13, Gajju Bhaiya and his family are back before viewers. The bustle of the shop, the family's banter and the same familiar, sweet everyday squabbles have returned once again.