Tata launches Sierra Legend series, prices start at Rs 11.99 lakh

Tata Motors has announced the launch of the Sierra Legend series. The new five-variant range makes the Sierra's cabin experience more premium, with a starting ex-showroom price of Rs 11.99 lakh. The company says the Legend series strengthens the Sierra's "Lifespace on the go" concept, with a more modern cabin, better comfort and long-demanded features. The design, technology and SUV performance that have become the Sierra's identity remain unchanged.

The Legend series starts with the Pure L variant, priced at Rs 13.79 lakh, which gets 17-inch alloy wheels, premium leatherette interior, an 8-speaker audio system and a 26.03 cm HD infotainment screen. For an additional Rs 50,000, the Pure L(O) variant adds the segment's largest panoramic sunroof, which can also be opened and closed with voice commands.

For customers wanting an even more luxurious cabin, the Rs 14.99 lakh Pure+ L variant offers ventilated front seats, a 6-way powered driver seat with a thigh support extender, and Boss Mode.

Safety and performance features remain consistent across all Sierra models. The car's body has a 5-star Bharat NCAP rating, and standard features include 6 airbags, a 20-function ESP and disc brakes on all wheels. Three engine options are offered: a 1.5-litre Hyperion TGDi petrol, a 1.5-litre Revotron petrol and a 1.5-litre Kryotec diesel, each available with manual and automatic transmissions.

Speaking at the launch, Vivek Srivatsa, Chief Commercial Officer of Tata Passenger Electric Mobility Limited, said, "Sierra has given a new identity to the premium mid-SUV segment with its stunning design, advanced technology, outstanding safety, performance and luxury SUV experience, which customers have loved. With the new Legend series, we are building on this success and bringing a premium, luxurious cabin experience to more customers across the Sierra portfolio. By offering the features and comfort customers value most, we are making the Sierra more accessible while retaining its core character."

Ex-showroom prices for the different variant and engine-transmission combinations are as follows. Smart+ L: Revotron 1.5-litre manual Rs 11.99 lakh, Kryotec 1.5-litre manual Rs 13.49 lakh. Pure L: Revotron manual Rs 13.79 lakh, Kryotec manual Rs 15.24 lakh, Revotron automatic Rs 14.99 lakh. Pure L(O): Revotron manual Rs 14.29 lakh, Kryotec manual Rs 15.74 lakh, Revotron automatic Rs 15.59 lakh, Kryotec automatic Rs 16.99 lakh. Pure+ L: Revotron manual Rs 14.99 lakh, Kryotec manual Rs 16.44 lakh, Revotron automatic Rs 16.29 lakh, Kryotec automatic Rs 17.74 lakh. Adventure+ L: Revotron manual Rs 16.99 lakh, Kryotec manual Rs 18.19 lakh, Revotron automatic Rs 18.29 lakh, Kryotec automatic Rs 19.49 lakh, Hyperion 1.5-litre automatic Rs 18.99 lakh.