Mahindra sells 6,15,280 SUVs in 10 months, sets monthly record of 73,338 units in October

Mahindra & Mahindra has once again recorded a major milestone in the Indian automobile market. The company has crossed the 6 lakh mark in SUV sales for the second consecutive calendar year.

From January to October 2026, the first 10 months of the year, the company sold a total of 6,15,280 SUVs. This is 19 per cent higher than in the same period last year.

In October 2026, the company sold 73,338 units, its best monthly record so far. The figure is for wholesale sales of SUVs. Before this, the 70,000 mark had been crossed only in October 2025.

The company received a good response from customers during the festival season, which helped Mahindra. It has launched its first CNG SUV in the market, the Mahindra XUV 3XO ZNG, with a stated mileage of 24.7 km per kg. The vehicle is finding favour with customers, and its strong demand is expected to give the company's sales further momentum.

In the first quarter of 2026 (January to March), the company made a strong start by selling 1,83,800 units. In the second quarter (April to June), 1,74,745 units were sold, and in the third quarter (July to September), sales of 1,83,397 units kept up the good performance.

At the start of November, Mahindra is just 10,323 units short of its record of 6,25,603 units for the whole of 2025. It is therefore expected that the previous record will be broken in November itself. It is also expected that the company will, for the first time, cross the historic mark of 7 lakh to 7.5 lakh units this year.

In the Indian SUV market, Maruti Suzuki is currently first with 17.9 lakh units. Tata Motors is second with 6,49,477 units. Mahindra is third with 6,15,280 units. Even so, on the strength of four years of continuous growth, Mahindra has strengthened its position by holding a 20 per cent share of India's overall utility vehicle market.