Lotus Eletre hyper-SUV comes to Kolhapur for two-day brand experience event

Lotus Cars India has launched a nationwide customer outreach and brand experience campaign, under which the company's award-winning electric performance car, the Lotus Eletre, is now being showcased to customers in Kolhapur. Kolhapur has been added to this west India tour that is introducing the car in one of India's key luxury automobile markets.

As part of this multi-city tour, Lotus Cars India will hold a special brand experience programme in Kolhapur on September 26 and 27, 2026. The programme is aimed at prospective customers, industrialists, business leaders, luxury lifestyle enthusiasts and car enthusiasts. The Kolhapur stop is part of the west India leg of the tour, which has travelled from Pune through Satara to Kolhapur and will proceed towards Goa. The company is simultaneously touring south and east India, covering Chennai, Thrissur, Kochi, Kozhikode, Mangaluru, Bengaluru, Bhubaneswar, Kolkata and Hyderabad.

The Kolhapur event will focus entirely on the Lotus Eletre, the brand's flagship model. Amy Arora, Director of Lotus Cars India, said, "We always strive to bring the finest brands and experiences to our select customers. We believe in setting the highest standards and new benchmarks in the industry. Our resolve and Customer First philosophy is what sets us apart from others and inspires us to strengthen our relationship with customers further. We are also committed to providing customers a seamless ownership experience by offering complete sales and after-sales service across India."

The Lotus Eletre is the brand's all-electric hyper-SUV, combining high performance, advanced technology and everyday usability. Marking the start of a new era for Lotus, the car retains the brand's core DNA while delivering everything expected of a luxury SUV. The Kolhapur event, designed around the customer and brand experience, will offer specially invited guests a drive experience, a personal presentation of the product and detailed information about the brand.

Going beyond a mere display of vehicles, the Kolhapur event reflects Lotus Cars India's commitment to expanding its presence across the country and strengthening ties with customers in key luxury markets. Similar road shows held earlier in several cities have received a strong response from customers and car enthusiasts, reinforcing the brand's goal of building deep customer connections across India.

The Kolhapur presentation further underlines Lotus Cars India's customer-first approach. The company is continuously strengthening its sales and after-sales network to offer a better experience to customers nationwide. Through this road show, Lotus Cars aims to engage meaningfully with prospective customers in Kolhapur while also demonstrating how well its new generation of electric vehicles combines the legacy of British performance, advanced technology and everyday usability.