Delhi creator, 23, earns over Rs 1 lakh in a month with 14,000 Instagram followers
Upasana, 23, left a Rs 60,000-a-month corporate job and earned Rs 1.12 lakh from six brand collaborations in September.
Social media is no longer just a means of entertainment but a major platform for earning. With the right skill and determination, one can change one's fortunes from home. The story of Upasana, 23, who lives in Delhi, is being widely discussed on social media. She left a good job, stepped into content creation and found considerable success.
Many believe that earning money and becoming popular on social media requires millions of followers. Upasana has proved this wrong. She has only 14,000 followers, yet she earned more than Rs 1 lakh in just one month through brand collaborations, surprising everyone. As an influencer, she is now earning far more than she did in her earlier job.
Upasana has been creating content for social media for the past year and a half. Before that, she worked at a corporate company, where she was paid a salary of Rs 60,000 a month. But she wanted to do something different of her own, so she decided to quit. Her hard work paid off, and September turned out to be her most successful month so far.
Upasana herself shared a video explaining how she crossed the Rs 1 lakh earnings mark with only 14,000 followers. In the video, posted on Instagram, she laid out a complete account of her September earnings.
During that period she got a total of six brand collaborations. Five of the deals were for posting on her own Instagram page. The remaining one was for user generated content (UGC), which means making separate videos or photos for brands. She received Rs 15,000 from the UGC deal, while the other five brand deals brought in Rs 97,000. The total value of her six collaborations was thus Rs 1.12 lakh.
Upasana's success is a source of great inspiration for young people who feel disheartened by a small following. Her story shows that brands do not always want large follower numbers; they need engagement and the right niche. If the content is of good quality and followers trust the creator, small creators with fewer followers can also become a brand's first choice. Users on social media are heaping praise on Upasana for her success.
