Athiya Shetty fronts Pride of Cows campaign 'Come Over to the Greener Side'
Pride of Cows has roped in actor Athiya Shetty for its new campaign, "Come Over to the Greener Side," built around its farm-to-home philosophy.
Parag Milk Foods Limited's premium farm-to-home dairy brand Pride of Cows has signed on actor and entrepreneur Athiya Shetty for its new advertising campaign, titled "Come Over to the Greener Side."
The campaign is built around the brand's close relationship with its own farm. It invites customers to step away from the daily rush and reconnect with nature, nutrition and a healthy lifestyle.
Pride of Cows has brought its philosophy of mindful living into the campaign, keeping today's modern lifestyle in mind. The effort is aimed at encouraging customers to make time and space for what truly matters.
The campaign brings together the brand's own farm setup with a modern outlook on healthy living. Athiya Shetty represents this thinking through her natural, authentic and simple lifestyle. The idea of finding balance in everyday life, which is central to the campaign, comes through in her presence.
The Pride of Cows world also builds a natural connection with customers who want to look at life more mindfully. The campaign goes beyond conventional dairy advertising to focus on the emotional importance of knowing the source of one's food and the experiences tied to it.
Akshali Shah, Executive Director of Parag Milk Foods Limited, said, "Through this campaign, we wanted to evoke a sense of reconnecting with things that are more natural and fulfilling, away from the everyday rush. Athiya has an ease and simplicity in her personality that matches this thinking, which made her exactly right for it. She has her own distinct identity, and her outlook on life comes across as considered rather than artificial."
She further said, "This fits perfectly with the world we are building for Pride of Cows. Through Athiya, we wanted this campaign to feel less like a traditional celebrity endorsement and more like an invitation to experience our farm. An invitation to feel a bit more open space, a bit more calm, and a closer connection with nature."
The campaign builds on Pride of Cows' ongoing journey of positioning itself as a premium dairy brand rooted in a larger lifestyle philosophy connected to nutrition, healthy living and nature. The brand's single-origin philosophy remains unchanged, but the company continues to look for new ways to bring its farm experience and associated values closer to customers.
Through this new campaign, Pride of Cows is inviting customers to slow down, reconnect with nature and find joy in life's small everyday things.
