Ather Energy sells over 3 lakh units in 2026 so far, market share rises to 16.32 per cent

Ather Energy has set a new record in India's electric two-wheeler market, selling more than 3 lakh units in a single calendar year. With the year still to end, the figure was reached between January 1 and November 6, 2026.

The company's annual sales have grown 67 per cent over this period. Its share of the Indian e-scooter market has risen to 16.32 per cent, the highest it has been. Ather Energy is now the country's third-largest electric two-wheeler company, after TVS Motor and Bajaj Auto.

Month by month, Ather's scooters drew a strong response from customers from the start of the year. The company sold 23,486 units in January. Sales peaked in March at 36,630 units. In several months after that, the company comfortably crossed 30,000 units.

Up to November 6, 7,109 units were sold this month. This takes total sales this year to 3,01,133 units. The figure is widely expected to reach 3.50 lakh by the end of the year.

Low running costs and strong features are cited as the reasons behind Ather's success. The running cost of an Ather electric scooter is only 20 to 40 paise per kilometre, against Rs 2 to 3 per kilometre for a petrol scooter. Customers are therefore turning quickly to e-scooters.

The company's 450 (S and X) and Rizta models have been key to this success. The Ather Rizta, a model in the family scooter segment, and the sporty look of the 450 series are especially popular with young buyers. Production of the Konark model, launched in August, ran into some constraints, but Ather has strengthened its hold in the country on the strength of its existing popular models.

The widening charging infrastructure across the country and government incentives are also factors. Ather's sales are expected to grow further in the coming days.