Sachin Tendulkar invests in waste management firm Recykal as strategic investor

Cricket great Sachin Tendulkar has joined the drive for environmental protection and waste management. He has made a strategic investment in Recykal, a technology company that works in waste management and the circular economy in India.

Recykal announced the investment on November 13. The company said Tendulkar's investment is an extension of the funding it had raised earlier. In June 2026, the company raised bridge funding of $23 million, reported to be equal to about Rs 190 crore.

The company aims to spread awareness among a billion people in the country about the proper disposal and reuse of waste. Through the partnership, it will try to convey that waste is not merely something to be thrown away, and that it can be processed and put to use again. The emphasis will be on collecting waste, reusing it and making eco-friendly habits part of everyday life.

Speaking on the collaboration, Tendulkar said that his whole career had taught him that long-term success comes only through steady hard work and discipline. In his view, the same principle applies to building a clean India. He said he liked Recykal's approach of using technology to solve everyday problems. He was especially pleased by the company's goal of building responsible habits among a billion people.

As a strategic investor, Tendulkar will contribute to building a movement for responsible waste management across the country. Awareness campaigns will be run on depositing waste at the right place, sending it for reuse and increasing people's participation in the circular economy.

Abhay Deshpande, chief executive officer and co-founder of Recykal, also expressed happiness over the partnership. He said that technology, logistics and a change in people's behaviour would make the management of packaging waste more effective. He expressed confidence that the campaign would benefit from Tendulkar's discipline, integrity and ability to bring people together.

Recykal is a Hyderabad-based company founded in 2015. It works in waste management through a digital platform, deposit return systems (DRS) and a business in reusable material. According to the company, it has so far contributed to managing more than 3 million metric tonnes of waste. It works with 650 brands, including Hindustan Unilever, Samsung and BMW, as well as more than 5,000 waste collectors and recyclers.