Decorated cows parade and race in Neemuch City on Govardhan Puja

A cattle-decoration contest was held in Neemuch City on Tuesday on the occasion of Govardhan Puja, along with a race of cows. The event was organised jointly by the Shri Chandravanshi Gwala (Gavli) Samaj Yuva Samiti, Neemuch City, and the Shri Krishna Janmashtami Utsav Samiti. Many townspeople and young people came to see the decorated cows.

Cattle keepers had decked their cows with flowers, colourful cloth, bells and traditional ornaments. More than 10 cattle keepers took part in the contest. A panel of judges chose the winners on the beauty, decoration and presentation of the cows. Participants who came first, second and third were honoured with a sack of oilcake, a citation and a shield.

A race followed, in which about 20 to 25 cows took part. As soon as it began, children and young people present clapped to cheer the animals on. Fireworks were also set off.

Committee members said the tradition of decorating cattle and racing cows is part of the cultural identity of the Gwala community. The tradition had lapsed for some time. To connect the new generation with its culture and carry the heritage forward, the youth committee and the Shri Krishna Janmashtami Utsav Samiti revived it about 5 to 8 years ago. The event is now held every year.

Committee office-bearers said the aim of the event is not merely entertainment. It is rooted in love for cattle, the protection of livestock and the promotion of traditional values. There are plans to make the event grander in the coming years.

On Govardhan Puja, cattle keepers in various neighbourhoods of the town also decorated their cows with henna, garlands and ornaments and offered prayers. This kept an atmosphere of reverence for cattle across the town through the day.