Khilchipur sells over 150 quintals of namkeen and 6,000 kg of sweets over Diwali to Bhai Dooj

Sweets and namkeen sold briskly in Khilchipur, in Rajgarh district, from Diwali to Bhai Dooj this year. During the festival days, more than 150 quintals of namkeen and about 6,000 kg of sweets were sold in the town. The crowds at the shops were so large that counters ran empty several times.

Anjeer dana, aampak (made from mango) and kalakand are Khilchipur's distinctive sweets, and they were again in greatest demand this time. Among namkeen, sev and mixture remained customers' first choice.

It was not only people from the town who came to shop. People from different towns of Rajgarh district and from nearby villages also came specially for the local sweets and namkeen. Many customers came with their families and also took away sweets and namkeen for relatives and acquaintances. Customers kept streaming in and out of the shops, and many had to wait for their turn.

Demand for Khilchipur's sweets and namkeen is not limited to Rajgarh district. Its products are sent to other cities of Madhya Pradesh and to other states as well. People living away from the town have sweets and namkeen sent through relatives. Many who come home for the festival carry packets back with them when they return. The taste of Khilchipur is also reaching people living abroad.

The sales this festival have once again shown the popularity of the town's sweets and namkeen.